Our Story.

50+

Digital products launched

10+

Awards & recognition

15

Years in the game

Relab is founded on the spirit of driving positive changes in everything we do.

Since we started in 2013, we’ve always believed in making a difference through incremental positive changes, instead of pie-in-the-sky mottos.

We strive to put the focus on your customers, champion practicality, systemise design, and fast-track design innovation for your business regardless of how big or small your ambition is.

And we believe in giving back the good that we get. Our social initiative donates a portion of the profit to various mental health organisations.

Because at the end of the day, we know that it is not about us, and it will be the little things we do that make a difference.

Our Core Values.

Accountability

We show up and we own up.

We’ll take initiatives, uphold our responsibilities, and do the right thing when dealing with you.

High Quality

We don’t compromise on quality.

We hold our service to a high standard, responding and resolving quickly to deliver your expectations.

Honesty

We are straight up genuine with you.

We want our interaction and collaboration with you to be personable, positive, and honest.

Our People.

Alvin Hermanto, Principal

Alvin Hermanto is a leading digital product design and management advisor with expertise in Human-Centred Design, Design Thinking principles, and Design Sprint methods.

Through his award-winning consulting firm, Relab, he has advised businesses of all sizes, from startups to large businesses, in product strategy, design and management. His clients have come from various industries, covering leading businesses and organisations in ecommerce, automotive, retail, education, real estate and hospitality. He is also a startup and educational mentor, sitting on several panels, including University of Melbourne, Monash University and The State Library of Victoria.

His mission is simple: to help others build and launch digital products faster without compromising on business goals, product quality, or user satisfaction.

Leadership Team

Adele Khor

General Manager

Daniel Tan

Associate

Jessica Chairil

Manager, Experience & Design

Sam S

Manager, Technical Solutions

Aishah Mustapha

Manager, Content

Andrew Mugerwa

Partner, Digital Strategy

Tuan Nguyen

Partner, Technical Solutions

Roderich Hartono

Partner, Delivery

Thomas Trika

Partner, Business Development

Work with us. Collaborate with us. Jam with us.

Submit your interest via email
hello@relab.com.au

See more of us on Instagram.

Follow @relabstudios

Our Awards

Clutch Spring Global Award

winner

Strategy Development, eCommerce Consulting

2024

Melbourne Design Awards

gold

Snooza eCommerce Website

2022