The Pre-Build Review at Relab

A free, no-pitch review for established businesses about to invest in a website, a system, or a new platform. In 30 minutes, you'll walk away with a clear, honest read on your project – and the one thing to sort out before you spend a dollar.
A second opinion before you build.

Rebuilding a website. Replacing a core system. Commissioning a new platform. These are significant investments, and most businesses commit to them without an independent read on whether the plan is actually sound.

Usually not through any fault of their own. They just don't have someone internally whose job is to pressure-test a digital decision at this level. So the plan goes ahead on assumptions no one's examined, and the expensive problems surface later, at the worst possible time to fix them.

The Pre-Build Review is a chance to catch that early, while it's still just a conversation.


What you walk away with.

You'll leave with a Readiness Map. And it's yours to keep.

In 30 focused minutes, we map your project against the six factors that most determine whether it succeeds or fails. You'll see clearly where you're on solid ground, where you're exposed, and the single most important thing to address before you proceed.

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#1: Outcome & Obstacle

Is success well defined, aligned across all stakeholders, and is the real blocker named?

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#2: Audience & Alternatives

Who is the solution for, and what are they likely comparing you to?

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#3: Journey Clarity

Is the path from "awareness" to "decision" understood and documented?

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#4: Systems & Content Fit

Will the solution fit your technology stack, and is it content ready?

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#5: Ownership & Capacity

Who will be owning, maintaining, and sustaining this internally?

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#6: Scope & Sequencing

Is the delivery broken down in phases, or is it a "big-bang" launch?

Not a sales call.

There's nothing to buy at the end, and no follow-up pitch. Some people who do the Pre-Build Review later ask us to help with the full strategy. Most don't – and that's completely fine. Either way, you leave with a clear map and an honest read.

We'd rather give you genuine clarity in 30 minutes than turn a conversation into a sales meeting.

Who is it for?

The Pre-Build Review is built for established businesses about to invest in a significant digital project, where there isn't an internal digital or strategy lead to pressure-test the plan before the budget is committed.

It's most useful if you're:

  • About to commission a website, platform, or system (or midway through scoping one)

  • Investing enough that getting it wrong would genuinely hurt

  • Relying on an IT manager, Operations manager, an agency, or your own instinct to make the call – with no independent expert on your side

If that's you, 30 minutes here could save you months later.

Who you'll be talking to.

Free

30 minutes session.

No pitch

No pressure, no obligation.

I'm Alvin Hermanto, founder and principal of Relab.

For over a decade I've been the independent expert in the room for established Australian and global businesses making digital decisions, helping them invest with confidence rather than guesswork.

I'm a trusted partner to brands like Porsche, Wesfarmers Health, Reece Group, Levi's, Monash University, and more.

This Review is 30 minutes with me directly. No juniors, no handoff.

Book your Pre-Build Review today

Pick a time that suits. It's 30 minutes, it's free, and you'll leave with a clear read on your project either way.

What others say.

Andrew Stoneham
Chief Information Officer, Joval Group

"Our process with Relab has been instrumental in the success of our globally recognised customer portal. Alvin and team were great to work with and really engaged our stakeholders and key customers in co-designing a great solution. The result is a customer experience that is frictionless and intuitive.


Our lean digital strategy process has helped businesses solve a common problem in making something complex feel simple. We have helped businesses globally and Australia wide – including Melbourne, Sydney, Brisbane, Adelaide, Perth and Tasmania.

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