How to develop a digital strategy?
Developing a digital strategy entails a thorough process of setting clear goals, understanding your audience, assessing current capabilities, implementing targeted tactics, and iterating based on data to achieve business objectives effectively in the digital realm. There are plenty to cover within this process and you may need various technical experts to cover different elements of the work. Ensure you chat to a digital strategy expert before jumping straight into execution to avoid unnecessary spending.
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What is a digital strategy consulting?
Digital strategy consulting is a service that advises businesses on best use of digital technologies to achieve goals, enhance competitiveness, and improve customer experiences through strategic planning and implementation. This area of expertise are often closely related to Marketing, Business, Technology and Data or Analytics.
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What are the three main elements of digital strategy?
The three main elements of digital strategy are:
Customer Experience (which covers work around making a seamless, engaging and satisfying experience)
Operational Processes (such as automation or data management, which focuses on helping reduce cost, increase speed and maximise efficiency or productivity); and
Business Model (which involves exploration of new revenue streams, new services and go-to-market strategies to gain competitive advantage over the competition).
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