Whether you're new to the field or looking to deepen your knowledge, here you'll find answers to common questions about creating intuitive, user-friendly digital experiences.
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What is UI UX design?
UI/UX design combines creating visually appealing interfaces (UI) that are on brand, with optimising user experience (UX) to ensure intuitive, enjoyable and easy interactions with digital products.
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What does a UI UX designer do?
A UX/UI designer blends user research, usability testing, and visual design to craft intuitive digital experiences that meet both user needs and business objectives. They create information architecture, wireframes, storyboards, prototypes, refine designs based on feedback, and collaborate with cross-functional teams to deliver user-friendly products.
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Is UX UI design coding?
Although it is common for a UI/UX designer to have basic coding knowledge, it is not a UI UX design key skill. Designers work closely with developers to build a digital product, therefore a UI/UX designer will typically consult a web developer or solutions architect before finalising their designs, to ensure that it is technically feasible and realistic to build.