As Design partners, Relab was responsible for the user experience strategy and front end redesign of the two Flexitrak applications; the web and mobile apps, each to serve specific user needs. The aim is to help Flexitrak become a simple and convenient tool that helps customers’ save operational costs, while improving efficiency in their daily practices.
Flexitrak is an asset management tool for refrigerants and gas cylinders within the Actrol and Reece Group network.
In order to design a better future solution, we needed to understand what was wrong at the first place. And it all starts with building empathy towards the end user.
Upon analysis and discovery of the business brief, we commenced with a user flow design that led us to a visual hypothesis. The idea was presented and tested on the users, which brought invaluable feedback early in the cycle of the project. This allowed us to move forward with confidence in further refining the design concepts.
Collaboration with tech teams were essential throughout the cycle, where web and app development experts were invited to criticise and validate feasibility as well as to contribute creatively. Towards the end of the design cycle, we once again invited the group of customers to provide feedback on the redesign of Flexitrak. Positive responses were received and it gave the business a clear signal to proceed in technical development stage.
Blueprint of the user story
Unique user flows were designed to support and clarify each customer journey.
Everyone’s voice gets heard
Invaluable involvement of users, customers and business stakeholders throughout the design process.
Complex made simple
Combining user input, technical smarts and design intellect - it is possible to make the complex feel simple to use.