Property Reviewed empowers property seekers with verified tenant reviews, eliminating guesswork in property searches. Relab's strategic design program ensures a systematic and risk-mitigated product optimisation journey. Through user-centred mindset, digital expertise, and expert collaboration Property Reviewed is looking to pave its way into becoming a leader in the Australian property insights and review industry.
Within 1 month, the team at Property Reviewed and Relab co-designed a solution – a vision of what a great experience might look and feel like. We rapidly understood the landscape, user pain points and frustrations, aligned our vision and finally created a high fidelity design prototype and experience flow that are specific to the business goal and user needs.
Through 1-to-1 user interview sessions, coupled with team observation & note taking in parallel – We were able to gain both qualitative and quantitative insights that helped us with the synthesis and summary presented in this document.
Applying the 5 act interview method for the qualitative research, we managed to capture real user insights early on, which were valuable to gain as a reference to structure the newly improved experience and solution. Testers that are gathered have been carefully selected to cover various aspects or traits of the persona.
Leveraging from the discovery and research stages, the Design Sprint team mapped out the ideal customer journey stages to ensure that both customer needs and business goals are streamlined. Most importantly, the team decided on a focus area within the user journey, that is seen to be the most important part of the idea to prototype and further test.
Upon clear understanding of the challenge, the team brainstorm ideas to generate a range of solutions fit to solve the problem. At the end of the session, participants vote on the best idea to proceed with.
Winning ideas and solutions are then expanded and perfected into a well structured storyboard where the flow and narrative of the end product starts to take shape.
