The Reece ecommerce website didn’t have a guest checkout offering, which forced non-trade customers to create an account before being able to proceed with their purchase. This rule created unnecessary friction within the B2C customer journey, resulting in high drop-off rates.
Based on consumer feedback, Reece identified ‘quick win’ opportunities on improving their B2C checkout experience.
The user needs
The business needs
our approach
A discovery session was initiated, so we can effectively understand the business’ challenges, limitations and available resources.
The discovery involved Reece Tech’s technical team members who are responsible for the web development of the Reece website, as well as the product owner of Reece B2C Ecommerce. In no time, our Relab design team documented a full understanding of what is feasible from a technical point of view and what limitations may need to be considered as part of the design proposal.
The design process further progressed through a series of clickable wireframes in mobile and desktop environments to validate ideas. After reviewing options of flows and layouts, a winning idea was selected and developed into a refined visual concept and built into front end HTML/CSS markup, that at the end was delivered to Reece Tech for implementation and deployment.
Seamless experience
3-Step Checkout, unified as one
Purchasing online shouldn’t be difficult, whether your buying clothes, footwear or tapware. The unified 3-step checkout embodies the simplicity of a one page checkout, with the structure of three page checkout.
Ready to craft the perfect blueprint for your project?
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Guest Checkout was an idea that is often times overlooked by trade-focused businesses. In the context of B2C, this solution was a no brainer.
Mobile optimised
Easy. Anytime. Anywhere.
Well optimised mobile experience guarantees instant dividend to any transactional products.
Significant revenue boost
Drop off down, Conversion up
Consumer-focused mindset
We thoroughly enjoyed this exercise, particularly due to how specific the challenge was, the simplicity of the final solution... And how impactful it was for the business and customers at the end.
