Following a successful brand identity refresh, Relab partnered with Freycinet Resort to reimagine its online presence through a new website. The project’s goal was to craft a digital platform that seamlessly integrates the resort’s breathtaking natural surroundings with a sophisticated storytelling approach, inspiring visitors to book their stay. Drawing on the resort’s unique location in Tasmania’s Coles Bay – offering 360-degree views of unspoiled wilderness and coastal beauty – the website was designed to reflect the tranquility, luxury, and eco-conscious values that define Freycinet Resort.
Freycinet Resort's digital hospitality and customer experience redefined.
The user needs
The business needs
OUR APPROACH
Collaborative innovation for a cohesive brand and user experience
Our approach was rooted in collaboration, transparency, and a shared commitment to quality. Leveraging our prior work on Freycinet Resort’s brand identity, we entered the project with a clear understanding of the business' values and aspirations. We initiated the process by identifying user needs, mapping detailed customer journeys, and conducting "lightning talks" with the client to explore inspirations and expectations.
Throughout the project, we fostered an inclusive environment where the stakeholders and teams participated in key milestones such as wireframe reviews, concept demonstrations, and interaction design prototypes. This iterative and user-focused methodology ensured every aspect of the website reflected the resort’s premium positioning while delivering an intuitive and delightful experience for visitors.
TACTICAL PLANNING
Precision through high-fidelity wireframes
We developed detailed, interactive wireframes to provide a realistic blueprint of the website's structure and functionality. These clickable mockups allowed us to focus on user experience and navigation flow, offering a tangible preview of the interface before visual design and development commenced. This stage ensured clarity, alignment, and a user-first approach throughout the project.
HUMAN CENTRED APPROACH
Designing features that align with user behaviours
The Freycinet Resort website was thoughtfully crafted to prioritise ease of use and accessibility, ensuring a seamless experience for all visitors. A standout feature is the adaptive Light & Dark theme, which shifts based on the time of day, enhancing visual comfort and engagement. This thoughtful touch reflects a user-centered approach, aligning design principles with user needs and preferences.
Enhanced user engagement
Consistent performance gains
Increased influence on market strategy
POST LAUNCH
Ongoing partnership for continuous growth
Following post-deployment, our team implemented advanced SEO strategies to enhance site performance, boost organic traffic, and ensure faster load times. Feedback from the local Freycinet community highlighted the positive impact of the new platform. We continue to support Freycinet Resort with strategic enhancements aimed at increasing returning visitors, driving direct bookings, loyalty and aligning the website with evolving digital trends.
Award Winning
Melbourne Design Awards in Digital, Leisure & Entertainment
In 2020, the Freycinet Resort website had been honoured with DrivenxDesign Melbourne Design award for the category of Digital - Entertainment and Leisure, cementing Freycinet Resort's digital experience as one of the benchmarks in Australian hospitality industry.
Relab is customer-focused, they understood what we were looking for, what would like to achieve and they provided us with a plan. After launching our website, all of our guests were impressed by it and increased our direct business substantially. But, the most important thing is the website matches our branding requirement and the level of our business and property.
Ready to craft the perfect blueprint for your project?
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