The new Levi's® Music Project is a vibrant, globally impactful music education experience for young musicians. Following the success over the years, in 2023 Levi’s® collaborated with Winston Surfshirt and Jack River, sharing their journey and insights into their creative processes. Relab was engaged to ensure consistent brand expressions and energised experiences are established across its digital channels, to reflect the amped-up spirit of the Levi’s® Music Project community.
Scaling the global impact of Levi’s® Music Project, the brand strategically optimised its online presentation and experience.
An engaging narrative for optimal online user engagement
With a focus on a comprehensive, story-driven campaign page design that would resonate with the target audience, our team took thoughtful considerations to understand user preferences, psychological triggers, and storytelling techniques that drive online engagement - aiming to ensure a harmonious blend of user interface design elements and compelling storytelling.
A bespoke digital marketing asset weaved seamlessly into the campaign
Taking inspiration from best landing page principles, an optimised and unique web page is crafted seamlessly into the Levi’s® Ecommerce website. Through carefully selected video, imagery, typography, and colours, we aimed to evoke emotions and create an immersive experience. The narrative elements were strategically placed to guide users through a memorable and purposeful journey, leading them towards the desired call-to-action to join the Levi’s® Music Project community.