The Reece ecommerce website didn’t have a guest checkout offering, which forced non-trade customers to create an account before being able to proceed with their purchase. This rule created unnecessary friction within the B2C customer journey, resulting in high drop-off rates.
Based on consumer feedback, Reece identified ‘quick win’ opportunities on improving their B2C checkout experience.
A discovery session was initiated, so we can effectively understand the business’ challenges, limitations and available resources.
The discovery involved Reece Tech’s technical team members who are responsible for the web development of the Reece website, as well as the product owner of Reece B2C Ecommerce. In no time, our Relab design team documented a full understanding of what is feasible from a technical point of view and what limitations may need to be considered as part of the design proposal.
The design process further progressed through a series of clickable wireframes in mobile and desktop environments to validate ideas. After reviewing options of flows and layouts, a winning idea was selected and developed into a refined visual concept and built into front end HTML/CSS markup, that at the end was delivered to Reece Tech for implementation and deployment.
3-Step Checkout, unified as one
Purchasing online shouldn’t be difficult, whether your buying clothes, footwear or tapware. The unified 3-step checkout embodies the simplicity of a one page checkout, with the structure of three page checkout.
Guests are always welcome
Guest Checkout was an idea that is often times overlooked by trade-focused businesses. In the context of B2C, this solution was a no brainer.
Easy. Anytime. Anywhere.
Well optimised mobile experience guarantees instant dividend to any transactional products.