ARC is one of Australia’s leading manufacturers and suppliers of steel reinforcing products with facilities throughout Australia, supported by a comprehensive network of retail and service outlets in both metropolitan and regional locations.
The Australian Reinforcing Company (ARC) reached out to Relab to assist with User Research, Prototyping and Design Strategy.
The 5-Day Design Sprint process enabled us to help frame the business challenge and come up with a solution quickly, while getting buy-in from key stakeholders.
The first day of the process took the team through a series of exercises all focusing on mapping the problem and deciding on the key focus of the Sprint. On day two, the team brainstormed and came up with lo-fi idea sketches. Day three was a decision making day, where the team and stakeholders voted for a winning idea, which lead to day four - the prototyping day. We created a mobile app ‘facade’ that is real enough to test the idea in day 5, where we invited ARC’s target customers to give us feedback and validate the business’ ideas. The process was intense, extremely productive and insightful.
Map & decide on target
On Day 1, we gathered teams and stakeholders to align ourselves and together decide on the most important objectives of the Sprint week, relative to the top user goals.
Sketch for ideas
Day 2 is all about sharing inspirations and coming up with ideas. The Sprint team sketched their unique thinking individually, that will be presented to the rest of the team the next day.
Make decisions & storyboard
A winning concept is selected, which will be expanded further into a product design blueprint, known as the Storyboard.
Prototype & trial run
With a solid Storyboard on hand, the design team works on a product façade that looks and feels like a real mobile app. This is called a high fidelity prototype.
Test, note & plot next steps
Relevant customers are invited for a facilitated user interview session. By going through specific scenarios in the prototype, these users help the business validate critical questions around the idea.