The menswear category is a competitive market and our team at Relab have had the opportunity to improve and instigate a positive change over time that has helped bring POLITIX to where the brand is positioned today, Australia’s leader in menswear fashion.
For over 7 years Relab had designed and developed campaign pages for POLITIX to support its marketing objectives.
It starts by genuinely understanding the brand values, personality and its customers. Then everything else will fall into place.
It was clear to us that in order to be unique and competitive, we had to have an edge in our ongoing production strategy. Having collaborated with the POLITIX brand through a number of years, our team developed a production workflow that allows us to be creative, while being nimble, agile and flexible.
Although each campaign page production has its unique story, our approach would always be the same – and it’s to start with understanding the essence of the campaign, map out a launch strategy and work backwards to pinpoint project milestones that covers aspects of creative concepts, production, testing and delivery.
Strengthens brand positioning
High level execution quality of each campaign page positions POLITIX stronger each year as the leader in Australia’s mens fashion category.
Best of class digital design
The POLITIX campaign page outcomes are seen as one of the best execution of a digital design campaign in the Australian retail sector.
Driving online conversions
The POLITIX campaign pages are designed with UX and Conversion Rate Optimisation (CRO) principles in mind to deliver optimal transactional results.