Our key role was to lead its UI/UX discovery & design execution for seamless consolidation to any enterprise level Ecommerce platform, while being able to deliver an experience that reference the customer journey in-store that is so unique to POLITIX's brand.
Relab was given the challenge of a complete design overhaul for the POLITIX Ecommerce website.
Research-led, investing on Discovery, Analysis and Usability test cases early. Prototyping and experiments from day one, with means to a specific goal at each phase of the product cycle.
Our preliminary investigation highlighted the need for a better product search experience. This discovery led to the integration of smart, suggestive searching that delivers simple and specific search functionality - eliminating multiple layers of navigation. In addition, faceted filtering features were also introduced to allow customers make informed decisions, while finding and pairing complimentary items, for perfect styling.
Adding to cart and checkout experience were simplified, contributing to an increase in purchase, whilst reducing overall drop-offs. Our emphasis on an optimised mobile experience was proven to be accurate, with increased site traffic from mobile devices and a growing mobile conversion that has never gone backwards since launch.
The Ecommerce website opened up numerous marketing opportunities and avenues foor the business since it launched. Other activities from remarketing strategies, SEO, email campaigns, social media, PR & events has increased tremendously, with the website acting as a hub to all digital investments made to date.
Since the commencement of the Ecommerce project, we have always been involved in strategic dialogues with various expert partners from the fields of research, technical, content, marketing and more. We believe in team sport and the spirit of collaboration. Post launch and beyond, we continue to support POLITIX in design research and optimisation to continue drive value into the Ecommerce website and other digital channels.
Smart predictive product search
Suggestive product search interface were introduced and continuous learning are applied to offer better experiences.
Robust filtering & sorting tools
Comprehensive filter and sorting tools tailored for the POLITIX user’s needs.
Frictionless, secure checkout
Intuitive user interfaces are continuously reviewed and optimised over time to make online shopping quick, easy and secure.